A graphic project?

Let us go further than the visual. Let us marry strategic creativity to human resonance.

I do not work from a catalogue of pre-packaged solutions. I begin from who you are — your story, your character, your clients, your values — to construct a world that belongs to you alone, calibrated precisely to your true ambitions, and designed to bring you where you genuinely intend to be in one, two, five, ten years.

You came here looking for my style?

It is not you who should be listening to me — it is the other way around. You are the centre of all attention. What I offer is the creation of your style.

You came here looking for my style?

It is not you who should be listening to me — it is the other way around. You are the centre of all attention. What I offer is the creation of your style.

Your project?

Contact

Let me call you back!

Examples of logos, illustrating the difference in possible approaches

Fleur abstraite rouge sur fond noir, maquette de sérigraphie

Audacity and Consistency

A design may command a sumptuous presence across every relevant channel, and yet miss its mark entirely — all surface, no soul. Another may be impeccably rigorous in its logical choices… and leave its audience utterly unmoved. Boldness seduces. Coherence builds trust. Neither amounts to anything without the other.

The idea is the foundation of every creative process.
Compelling visuals will follow naturally.

Only a deep, attentive listening to a client's values — and a broad, perceptive understanding of the world in which that client operates — will give birth to the creative idea that strikes at the very heart of the matter. Coherent with the product and the brand's narrative, anchoring its image ever more firmly; my creative ideas have the audacity to surprise — and therefore, to be remembered.

Through Audacity and Coherence, I offer you impact.
I offer you resonance.

The idea is the foundation of every creative process.
Compelling visuals will follow naturally.

Through Audacity and Coherence, I offer you impact.
I offer you resonance.

“Through the tear” posters in urban areas

Think Strategy

A powerful idea can be extended without limit: the concept of passing through paper to discover what art truly conceals can be deployed strategically across innovative, interactive print assets — to be torn, to be explored — and across communication campaigns that leave a lasting imprint on memory.

Gamification has demonstrated its power to deepen engagement decisively.

Let us dare genuine happenings — in the spirit of Christo’s great unveilings — transforming the Quai Branly’s openings into unmissable events: spontaneous media coverage, influencers mobilised organically, guaranteed buzz and earned media born of intrinsic, irreducible spectacle.

The torn-paper materiality and its elements of surprise forge a brand experience that is coherent and instantly recognisable across every touchpoint. One can imagine extending this surprise-and-play mechanism to admission tickets — enriched with contests — or to targeted invitations and beyond.

The effect: to create difference, lasting connection, and resonance.

Learning to speak

Museum Identity Recraft

Not a graphic exercise. A complete repositioning: beginning from the audience and its genuine desires, in order to forge a powerful visual identity that sparks curiosity and creates connection — where previously there was only information delivery. Now, it speaks to its audiences, understands them — and truly addresses them.

A subtle yet potent rebranding: anchored in modernity, and bold enough to rename the institution — shedding the official and the pompous in favour of what visitors already call it. We understand them, we speak their language; and we tear away every last barrier to draw them directly into the world of the exhibitions — through the very materiality of paper.

A speculative project conceived to demonstrate the visual impact and strategic reach of a rigorously considered artistic direction.

Create a unique Identity

Craft a unique brand identity

Mockup du travail graphique du Quai Branly

Innovative and interactive activations

Comparaison de linéatures de trames imprimées et affichées sur un mur pour test en conditions réelles

Sérigraphies en cours d'impression, n'ayant que deux des couleurs sur les trois, rendant le processus intelligible

Comparaison graphique de différentes impressions d'une sérigraphie néon abstraite

Différentes impressions sérigraphiques de fleurs pour le projet "l'invitation"

Graphic research on the invitation project: studies of screen rulings, screen printing, calibrations, results.

Create the result.

The performance of design is the fruit of rigorous study — of symbols, of optics, of social interaction. I enlisted volunteers to install five urban pieces across Bordeaux, engineered to bring strangers together through contextual and visual intelligence.

The goal: a real effect in a specific context.

Devez-vous vous cantonner aux espaces où l'on vous attend ?

Designing human experiences

Design as catalyst for urban happening. Gathering people around graphic creation. Conjuring social interaction from nothing.

The objectives were surpassed entirely. The power of considered graphic choices — combined with the audacity to plant oneself where no one expects it — gave birth to human experiences that could not be forgotten. It's this very approach, I offer.

Should you confine yourself to spaces where you are expected?

A Power in Words

Here is a campaign where the visual was locked down by an existing brand charter — making the words, the concept, the entirety of the work.

Comment toucher sa cible?

Yes, if you're here, chances are you don't speak French. Once again, it is about locating the precise nerve within their personal sensibility that will create genuine resonance. It is not about declaring understanding — it is about demonstrating it, by naming the elements already woven into the fabric of their daily lives.

Here, a both the figures of contrast and parallel are used: by direct reference with the target's universe (catch), and opposition to the imagery (meaning).

At the Heart of the Process: the Human

Designing a process is the real act of thinking.

The question was: how to redirect the attention of a jaded public toward what is genuinely extraordinary? Understanding the human being and their needs sits at the very centre of design thinking — and therefore of everything I do.

My answer was to print works slightly larger than convention dictates, and to place them precisely where no one would expect to find them. This project generated genuine surprise and enthusiasm, as the creative stance struck a deeply human need, targeting a point of friction — the monotony of the expected — and producing difference precisely where it was no longer anticipated.

See my photography works

Indonesians to whom I offered prints while talking about the project

Homme indonésien et famille balinaise recevant des tirages avec un grand sourire

Black ink illustrations

Always happy to use my hands to create new symbols, for tourism (illustrating local heritage, as below), but also for books/magazines, or more corporate illustrations... Suggest me a project!

éléphant de nantes, illustration à l'encre noire du patrimoine Nantais

hameçon de thaiti dans un style épuré mais complexe imbriquant des symboles à l'encre noire

Contact me!

Elephant of Nantes, colored in watercolor ; Free inspired fishing hook from Tahiti

lettrage psychédelique à l'encre: "for the moon is a slave to the tides"

Aesthetic Projects

A passionate devotee of techno, dub, metal, jazz and chanson française — and equally of fine craftsmanship — I would be genuinely delighted to develop distinctive, pedigreed artistic directions for talented groups and artisans alike.

These speculative projects trace the direction in which I would draw you — exploring surrealist, psychedelic and uncompromisingly aesthetic territory.
Écrivez-moi🤙