A Scandinavian Inspiration

I am driven by a restless hunger to understand culture — the underlying meaning of things, the deep aspirations that animate different peoples. I arrived in Copenhagen as one of a small handful of European students selected by the Royal Danish Academy of Fine Arts; a country whose codes, worldview, culture and to some extend, language, I got to truly understand: through specificities, cultural artifacts.

Denmark

The Scandinavian approach to design distils elegantly into a single principle: form through purpose. Every creation begins with its reason for being, and serves that reason with spare, undiluted precision — form flowing from function, unencumbered and purposeful.

France

French graphic design, by contrast, gravitates passionately toward aesthetics and the pursuit of visual impact — sometimes, precisely, at the expense of coherence with any practical end.